October 17, 2011

Guardian.co.uk
One week after The Guardian began disclosing its upcoming story budgets prior to publication, National Editor Dan Roberts writes that the experiment is going well. “Whatever competitive advantage may have been lost by giving rivals a clue what we were up to was more than made up for by a growing range of ideas and tips from readers,” he writes. Readers’ feedback now shapes the Guardian’s coverage in advance. For example, many said they wanted more coverage of the UK government’s health reforms. “We initially responded by ramping up our live coverage of the two-day NHS debate in the House of Lords – attracting over 1,000 comments. But we also asked our health reporter to do a bit of digging and list today an upcoming story on how cuts have already begun to hit services,” Roberts said. || Earlier: Guardian publishes upcoming story budgets, invites reader feedback

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Jeff Sonderman (jsonderman@poynter.org) is the Digital Media Fellow at The Poynter Institute. He focuses on innovations and strategies for mobile platforms and social media in…
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