New York Times media reporter Brian Stelter was talking about television with his agent and Grand Central Publishing editor Ben Greenberg "when someone mentioned the word 'morning' and a light bulb went off.

Ben scuffled through Amazon trying to figure out if anyone had written this book and we were shocked that no one had. ... Morning news is the most energetic part of the television day. It’s growing at a time when most other segments of television are shrinking, and people feel really invested in the personalities they watch in the morning.

Stelter discusses the book-writing process with Mallary Jean Tenore:

I suspect it will be excruciatingly hard. I expect that at times I will hate it. I expect a lot of sleepless nights, but I haven’t thought at length about it beyond that. I’m doing it because it’s a challenge and because I don’t know if I can do it. It’s not that I’m going into it expecting to fail, but I certainly don’t know if I’m going to write a book. It’s the same as when I started at the Times. I didn’t know if I could write for a daily newspaper.