Since Gawker Media relaunched its network of websites in February, there has been much talk about the immediate drop in unique visitors and page views. But three months later, the numbers look a little different.

While not at peak traffic levels, page views for half of the Gawker sites are higher than they were this time last year, according to data from comScore.

Page Views
(MM)
April 2010 April 2011
Gawker Media 277 253
GIZMODO.COM 80 51
KOTAKU.COM 48 42
GAWKER.COM 41 45
LIFEHACKER.COM 29 30
JEZEBEL.COM 26 31
DEADSPIN.COM 23 23
JALOPNIK.COM 16 14
IO9.COM 15 16

Page views have been rising at all but two of the Gawker sites since the initial drop after relaunch.

In fact, Jezebel's page views in April are the highest for any month since at least April 2010.

Page Views
(MM)
Jan. 2011 Feb. 2011 March 2011 April 2011
Gawker Media 309 220 245 253
GIZMODO.COM 76 52 57 51
KOTAKU.COM 42 33 37 42
GAWKER.COM 62 40 43 45
LIFEHACKER.COM 34 29 30 30
JEZEBEL.COM 29 20 26 31
DEADSPIN.COM 26 24 25 23
JALOPNIK.COM 18 10 12 14
IO9.COM 21 12 15 16

I asked Gawker's Nick Denton whether the comScore numbers are consistent with what they've seen internally. He responded:

"True to say that pageviews have recovered ahead of uniques. But uniques themselves hit bottom in mid-February and --- if anything -- have crept back since."

Denton pointed me to this Quantcast chart showing uniques:

The comScore numbers show a continuing decline in unique visitors since relaunch, though the numbers for May are not yet available and it appears from Quantcast that they may be increasing this month.

Unique Visitors
(000)
Jan.
2011
Feb.
2011
March 2011 April 2011
Gawker Media 19,844 14,756 14,670 14,316
GIZMODO.COM 7,001 5,023 4,714 4,080
GAWKER.COM 6,273 4,317 3,882 3,979
LIFEHACKER.COM 4,944 4,353 4,466 4,535
KOTAKU.COM 3,295 2,307 2,244 2,361
JALOPNIK.COM 2,232 1,121 1,244 1,177
JEZEBEL.COM 2,338 1,445 1,817 1,756
DEADSPIN.COM 1,899 1,430 1,441 1,060
IO9.COM 3,263 1,674 1,739 1,809

The comScore numbers also show a year-to-year decline in uniques at all but two of the Gawker sites, and that may prove to be a bigger concern.

Unique Visitors
(000)
April 2010 April 2011
Gawker Media 17,800 14,316
GIZMODO.COM 8,227 4,080
GAWKER.COM 4,063 3,979
LIFEHACKER.COM 3,967 4,535
KOTAKU.COM 2,696 2,361
JALOPNIK.COM 1,904 1,177
JEZEBEL.COM 1,888 1,756
DEADSPIN.COM 1,692 1,060
IO9.COM 1,506 1,809

As Denton noted in a July 2010 memo to staff, "We all know unique visitors are much harder to move than pageviews."

He also emphasized the importance of unique visitors in a December 2009 note:

"Expect more emphasis in 2010 on clicks through from external sites -- and the “uniques” which measure of the number of people that we reach. We can’t just satisfy our existing regulars; we have to recruit new ones."

That remains true today.

Previously: Yahoo grew unique visitors in April while New York Times, others declined