Publishers share lessons from launching newspaper paywalls
Ellie Behling distills some best practices for newspaper website paywalls from publishers that have launched them this year. Among the takeaways:
- Analyze revenue potential, not just audience. You might lose some visitors and still make more money.
- Base your decisions on thorough research data, not opinions.
- Stay flexible; you'll likely need to adjust something after the paywall launches.
- Invest in content worth paying for.
- Communicate with and listen to your readers.
Read more tips and explanation in the original post.