To kick off our coverage of South by Southwest Interactive, we will live blog the opening session with Tim O'Reilly, whose company O'Reilly Media is involved in technology in three ways: book publishing, conferences and online courses.

O'Reilly is also a proponent of open source software.

According to the SXSW website, interviewer and Internet entrepreneur Jason Calacanis "hopes to tease out the secrets of Tim's success, and how year-after-year, and decade-after-decade, he remains relevant and engaged."

The live blog will be archived here after the session is over.

Look for more South by Southwest coverage on and tweets from the conference at @Poynter.