BIA/Kelsey
Spending on locally targeted mobile advertising in the U.S. is expected to rise nearly sevenfold by 2015, to $2.8 billion from only $404 million in 2010. A new five-year outlook from research and advisory firm BIA/Kelsey predicts overall mobile ad spending in the U.S. to rise from $790 million to $4 billion. The firm expects the shift to come from large brand advertisers, but also small and medium-sized businesses. Such spending growth poses a clear opportunity for local news organizations to build mobile products that can deliver location-based advertising. It also suggests major technology and social media companies will compete for those dollars.
Uncategorized
Local mobile ad spending to spike to $2.8 billion by 2015
More News
Q&A: Jane Lytvynenko on disinformation and how journalists can navigate an increasingly cloudy social media landscape
The pioneering reporter in the disinformation space will host a webinar about investigating Telegram on April 4.
March 28, 2024
What’s next for Plandemic? A musical.
‘It was a good reminder that there is a very strong amount of financial support for even the wackiest far-right, anti-vax ideas’
March 28, 2024
Opinion | Now NBC News must deal with the Ronna McDaniel fallout
Questions linger about whether this could impact how viewers see NBC News’ political coverage
March 28, 2024
Opinion | How fact-checkers can use AI wisely
AI is already saving hundreds of hours of work by automating repetitive tasks. More collaboration among fact-checkers is the next step.
March 28, 2024
Opinion | Yes, you can fact-check on TikTok
Fact-checkers in Turkey have found a space amidst dance videos and humor
March 28, 2024