PRDaily.com
They make PR pros feel like they’re hounding reporters, says McDonald’s spokeswoman Danya Proud. “I wouldn’t send a press release about, say, the Ronald McDonald House to The Wall Street Journal,” she says. “The Journal publishes news about businesses and what affects the bottom line.” Proud calls press releases “a necessary evil,” and offers these tips for PR people:
* If you’re bored writing it, it’s probably a bore to read — and that means reporters are going to hit delete.
* Address the reporters by name; ask how they are.
One of Proud’s recent PR challenges was convincing reporters that Ronald McDonald never went away. (On her LInkedIn bio, Proud writes that “[I] proactively tell the McDonald’s story and help diffuse and deflect negative media coverage and brand impacting issues.”) || Read more of her press release-writing tips.
Uncategorized
McDonald’s PR person hates press releases
Tags: MediaWire, Top Stories
More News
Hunter Biden was indicted twice. A claim that he and others have escaped criminal charges is wrong.
Donald Trump faces dozens of criminal charges, but it’s inaccurate to claim that others including Hunter Biden were never charged with any crimes.
April 25, 2024
Opinion | A conversation with White House Correspondents’ Association president Kelly O’Donnell
Advocating for her press corps colleagues has become a second full-time job for NBC News' senior White House correspondent.
April 25, 2024
Opinion | The case for funding environmental journalism right now
Philanthropy has an important role to play in supporting reporters, but funding must be transparent and clear to maintain credibility
April 25, 2024
How Poynter transformed a hands-on workshop into an email course
Lessons learned from an experiment in building a new journalism project
April 24, 2024
Opinion | Journalists at Columbia are leading the coverage of their campus
The Columbia Daily Spectator has expertly documented tense protests over the Israel-Hamas war inside and outside the campus.
April 24, 2024
Comments are closed.
Comments