PRDaily.com
They make PR pros feel like they’re hounding reporters, says McDonald’s spokeswoman Danya Proud. “I wouldn’t send a press release about, say, the Ronald McDonald House to The Wall Street Journal,” she says. “The Journal publishes news about businesses and what affects the bottom line.” Proud calls press releases “a necessary evil,” and offers these tips for PR people:
* If you’re bored writing it, it’s probably a bore to read — and that means reporters are going to hit delete.
* Address the reporters by name; ask how they are.
One of Proud’s recent PR challenges was convincing reporters that Ronald McDonald never went away. (On her LInkedIn bio, Proud writes that “[I] proactively tell the McDonald’s story and help diffuse and deflect negative media coverage and brand impacting issues.”) || Read more of her press release-writing tips.
Uncategorized
McDonald’s PR person hates press releases
Tags: MediaWire, Top Stories
More News
Q&A: Jane Lytvynenko on disinformation and how journalists can navigate an increasingly cloudy social media landscape
The pioneering reporter in the disinformation space will host a webinar about investigating Telegram on April 4.
March 28, 2024
What’s next for Plandemic? A musical.
‘It was a good reminder that there is a very strong amount of financial support for even the wackiest far-right, anti-vax ideas’
March 28, 2024
Opinion | Now NBC News must deal with the Ronna McDaniel fallout
Questions linger about whether this could impact how viewers see NBC News’ political coverage
March 28, 2024
Opinion | How fact-checkers can use AI wisely
AI is already saving hundreds of hours of work by automating repetitive tasks. More collaboration among fact-checkers is the next step.
March 28, 2024
Opinion | Yes, you can fact-check on TikTok
Fact-checkers in Turkey have found a space amidst dance videos and humor
March 28, 2024
Comments are closed.
Comments