Street Fight | Vouchification
A group of 20-some hyperlocal news publishers around the country decided at last week's Block by Block conference to form a trade group to provide business services such as liability and health insurance, sales training and revenue studies. Mike Fourcher, who runs Center Square Journal in Chicago, told Street Fight's David Hirschman that the function, members and name of the organization are still in flux, but one thing isn't: It won't include corporate networks like Patch. “They have a completely different set of needs, and we’re not interested in serving their needs,” Fourcher said. Hirschman's take on the group: "While previous incarnations of hyperlocal have focused more on journalists serving their communities than on CPMs, the launch of this group seems to further indicate that publishers are thinking about their sites as revenue-generating entities." || Related: 15 Chicago-area community news sites create an advertising network (Nieman Journalism Lab) | Michele McLellan describes ‘newspaper replacement syndrome’ and other challenges facing independent publishers (Poynter)