The Facebook Blog
Facebook announced a new feature today that competes directly with Twitter and will make it easier for journalists to use their personal profiles to share updates and links with the public. Facebook users can now visit another user's profile and subscribe to receive the person's public updates in their news feed, without being "friends." The feature lets Facebook users broadcast public messages to subscribers, like Twitter does, while also keeping their private network of friends separate. Subscribers also have options about how many and what types of updates they want to see from each person. Users have to opt-in to enable others to subscribe to them. || Related: 5 things journalists need to know about the Facebook subscription feature