Marketwatch.com
Spending on print ads declined for the 20th straight quarter dating back to 2006, while online ad spending advanced for the sixth straight quarter, rising 8 percent to $803.4 million. Classified ad spending fell nearly 11 percent; that category has seen decreases every quarter since the June period five years ago, reports the Newspaper Association of America. NAA President John Sturm notes that online advertising represented 14 percent of all newspaper ad dollars in the second quarter of 2011, up from 12 percent a year earlier. “This trend cleary demonstrates the progress that newspapers have made, and continue to make, in leveraging their digital platforms,” he says. || From Sept. 10, 2010: Newspaper advertising decline tapers off in the second quarter of 2010. || Related: The Onion reports that print media is “closest thing there is to a money tree“
Uncategorized
Newspaper advertising spending fell 7% in 2Q to $6 billion
More News
How Poynter transformed a hands-on workshop into an email course
Lessons learned from an experiment in building a new journalism project
April 24, 2024
Opinion | Journalists at Columbia are leading the coverage of their campus
The Columbia Daily Spectator has expertly documented tense protests over the Israel-Hamas war inside and outside the campus.
April 24, 2024
Q&A: Mina Kimes on her run from acclaimed sportswriter to Emmy-nominated NFL Analyst
The ESPN star explains how she got over her fears (and the trolls) to get better at discussing the sport she loves
April 24, 2024
No, Morton Salt and other table salts do not contain sand and glass
Excessive consumption of salt can cause hypertension because of the sodium it contains — not because of glass in the salt
April 24, 2024
Opinion | Everyday sexism has no place in sports journalism
The conversation around Gregg Doyel’s comments to Caitlin Clark failed to address larger, systemic issues that could lead to better journalism
April 23, 2024
Comments are closed.
Comments