Oops! Ad in Miami Herald congratulates Heat
Atlanta Journal-Constitution | Miami New Times
Today's Herald has a Macys promo code ad that says "Congratulations Miami!" and has photos of Heat championship T-shirts and hats from Macy's. (The Mavericks beat the Heat to win the NBA championship.) || Here's the Herald's release:
FOR IMMEDIATE RELEASE
The Miami Herald apologizes for mistaken ad featuring Miami HEAT merchandise in Monday’s newspaper
MIAMI, FL – The Miami Herald has apologized to its readers for a Macy’s ad that appeared in some editions of Monday’s newspaper erroneously congratulating the Miami HEAT on becoming 2011 NBA champions.
The HEAT lost to the Dallas Mavericks in Game 6 of the Finals.
“The Miami Herald deeply regrets the error,” said Alex Villoch, Senior Vice President for Marketing and Advertising. “We apologize for any inconvenience to our readers, and to Macy’s.”
The ad in the Sports section featured official Miami HEAT merchandise available at Macy’s. The ad had been prepared in advance and was intended for use after Game 7 in the event of a HEAT win.