October 14, 2011

YouTube | MEDIA Schiff
What does it really mean to be a digital native? This video shows a baby playing intuitively with an iPad, then struggling to understand why a print magazine doesn’t respond the same way. As the video’s creator explains, “For my 1-year-old daughter, a magazine is an iPad that does not work. It will remain so for her whole life.”

Related: Tablet owners read more news than they did before

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Jeff Sonderman (jsonderman@poynter.org) is the Digital Media Fellow at The Poynter Institute. He focuses on innovations and strategies for mobile platforms and social media in…
Jeff Sonderman

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