Twitter followers want links to otter slide shows, not your stories

The Truant Muse
Heidi Moore, New York bureau chief for “Marketplace,” says it’s fitting that her 50,000th tweet linked to a slideshow of otters rather than one of her own stories. She’s disappointed that so many journalists use Twitter for broadcasting and promotion: “Readers and followers rightly see this as a pompous and self-serving use of their time and attention. If readers wanted to read only your stories, they would add you to an RSS feed.” Moore says about 99 percent of her 45 tweets per day are “links to or retweets of the news stories of other publications and reporters,” and her high retweet rank means “almost everything I share with readers, they share with other readers.” || Related: Pew says Fox News leads in Twitter engagement, while most news orgs just share links (Poynter.org) | Om Malik says the biggest lesson he’s learned in 10 years of blogging is, “Blogging is communal. … Every connection has lead to a new idea, new thought and a new opportunity.” (GigaOM)