October 25, 2011

Entertainment Weekly
In the sketch, which was taped during dress rehearsal but not broadcast during the live show, Rupert Murdoch, played by Fred Armisen, says:

“Steve Jobs used new media to make the world a better place, and I used old media to make it a much, much worse one. For example, on the day Steve unveiled the iPhone I launched a new London tabloid called, ‘The Snooper.’ It just follows celebrities going to the bathroom, I love it. … Steve Jobs made the iPad; it’s $500 and opens up a world of information. I made the New York Post; it’s 50 cents and I dare you to find a full sentence in it.”

In reality, Murdoch and Jobs bonded over The Daily iPad app and dinner, as Walter Isaacson reported in his new biography of the Apple founder.

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Julie Moos (jmoos@poynter.org) has been Director of Poynter Online and Poynter Publications since 2009. Previously, she was Editor of Poynter Online (2007-2009) and Poynter Publications…
Julie Moos

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