Wall Street Journal expands video production for iPad audience
Beet.TV | Reuters | The New York Times
The Wall Street Journal is expanding its production of live and recorded video to meet a growing demand from advertisers and iPad users. This week it launched the WSJ Live iPad app, with free access to about four hours of live video reports each day, plus on-demand clips. The videos are also available free online. WSJ.com Executive Editor Alan Murray tells The New York Times that advertiser demand "is huge"; Reuters reports that ad inventory for the videos is sold out. Murray also tells Beet.TV that the iPad has created a market for long videos like the Journal's 30-minute shows.