Thumbtack
The folks at online service directory Thumbtack ran an experiment to see which newspaper logos featured in the “in the news” section on its website instill the greatest confidence in consumers. The result of the A/B testing: Consumers were about 30 percent more likely to use the site to seek out local service providers when they saw the New York Times or Washington Post logos. The Wall Street Journal logo provided an 8 percent bump. When presented with the USA Today logo, consumers were actually 25 percent less likely to use the Thumbtack site.
Uncategorized
Website says using the logos of NYT, WaPo increased customer trust, but USA Today logo hurt it
Support high-integrity, independent journalism that serves democracy. Make a gift to Poynter today. The Poynter Institute is a nonpartisan, nonprofit organization, and your gift helps us make good journalism better.
Donate
More News
How a longtime film critic’s death represents the great dissolve of local film criticism
Bryan VanCampen of The Ithaca Times was an institution in the central New York college town of 32,000. He might have been the last of his kind.
April 18, 2024
Opinion | An NPR editor is now a former NPR editor after his resignation
Uri Berliner, an NPR business editor who wrote a scathing essay about his organization in another publication, no longer works at NPR.
April 18, 2024
No, Stormy Daniels didn’t ‘exonerate’ Donald Trump
The adult film actor denied she had an affair with Trump in a 2018 statement. She has since recanted that statement.
April 18, 2024
Opinion | NPR suspends an editor for his essay blasting … NPR
The firestorm caused by Uri Berliner’s critical essay in The Free Press continues to rage
April 17, 2024
Taylor Swift has not endorsed Joe Biden for president
As of mid-April 2024, Swift has not issued a public endorsement for the 2024 presidential election, despite social posts claiming otherwise
April 17, 2024