"Bloomberg Pursuits" will be a spinoff of "Bloomberg Markets" magazine, a monthly that is sent to terminal subscribers. "Pursuits," which debuts in March, will cater to high-end enthusiasm for "exclusive experiences and products." "Markets" Editor Ron Henkoff told Lucia Moses, “We tend to write about people who make a lot of money and spend a lot of money ... But they are also into other things. They have very active lifestyles.” And advertisers like Hermés, Harry Winston, and Johnny Walker Blue want to reach them. If successful, "Pursuits" could become a quarterly or biannual magazine.