Mallary Jean Tenore reports msnbc.com attracts many of its female readers through the Today Show content it features. Today.com content makes up 15 percent of msbnc.com’s overall traffic and has a target demo of women between the ages of 25 and 34. At Yahoo News, blogs aren’t specifically geared toward women, but business lead Paula McMahon believes they’ve helped attract a larger female audience — in part because some of the bloggers who were hired are women.