Press releases from 2000 | 2011
Today’s announcement that ABC News and Yahoo are partnering online is similar to an announcement the two organizations made in 2000, according to an old press release discovered by Peter Kafka. Notable similarities and differences follow.
An agreement becomes an alliance as top billing changes:
Title of 2000 press release: ABCnews.com Announces Content Distribution Agreement With Yahoo!
Title of 2011 press release: Yahoo! and ABC News Launch Premier News and Information Alliance
Number of times “brand” appears:
2000: 2
2011: 3
Number of times “Good Morning America” is mentioned:
2000: 2
2011: 5
Number of times “premier” is used:
2000: 0
2011: 5
Yahoo is…
2000: “a leading global Internet communications, commerce and media company”
2011: “the premier digital media company”
Yahoo remains committed:
2000: “Yahoo is committed to providing the most compelling online news experience possible,” said Kourosh Karimkhany, senior producer, Yahoo! News. “This agreement combines our global audience, added resources and streaming media capabilities with ABCNEWS.com’s award-winning worldwide network of video, audio and text stories, enhancing people’s ability to experience the news from a variety of perspectives.”
2011: “Yahoo is committed to building the richest set of premium and personalized content experiences for our users. Our deep collaboration with ABC News further strengthens Yahoo! as the No. 1 online news source, greatly enhancing our already robust news content,” said Ross Levinsohn, executive vice president of Americas at Yahoo!
ABC reaches further:
ABC’s goal in 2000: “This agreement with Yahoo! enables ABCNEWS.com to greatly increase its reach and introduce ourselves to a broader audience,” said Bernard Gershon, senior vice president and general manager. “It’s consistent with our objective of offering our superior content to as many people as possible. The ABC News brand is as valued online as
it is on-air.”
ABC’s goal in 2011: “This relationship will give ABC News an unrivaled ability to reach across the Web, combining Yahoo!’s vast distribution and cutting-edge technology with our award-winning journalism. For years, we’ve proudly proclaimed that more Americans get their news from ABC News than any other source,” said Ben Sherwood, president of ABC News. “Going forward, we will greatly expand this leadership by building a connection with a whole new online audience.”
It’s a whole new day.
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