Nick Denton | The Next Web
A year after Gawker Media sites were redesigned, January’s unique visitor count was a record, according to Nick Denton. Traffic dropped after the redesign, but recovered — though not soon enough for Denton to win his bet with Rex Sorgatz. The Next Web’s Drew Olanoff concludes: “Just when you think something is so radical and can’t work simply because it’s different, remember Gawker’s redesign. It actually worked.” || Related: Denton says Gawker redesign was aimed at casual readers, not fanatics (Ad Age)
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A year after redesign, Gawker has record-high number of unique visitors
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