Why news orgs fail to reach young people:
“General news is not relevant to young people because they don’t have context. It’s a lot of abstract storytelling and arguing among adults that makes no sense. So most young people end up consuming celebrity news. To top it off, news agencies, for obvious reasons, are trying to limit access to their content by making you pay for it. Well, guess what: Young people aren’t going out of their way to try to find this news, so you put up one little wall, and poof, done. They’re not even going to bother.
… When I hear news agencies talk about wanting to get young people, they don’t want to figure out how to actually inform them — they want to hear how to monetize them. And that pisses me off.”
Comments