In its new annual report, ProPublica said it has expanded its revenue sources beyond the Sandler Foundation, which provided the initial funding to launch the nonprofit news site. In 2011, half of ProPublica’s roughly $10 million in revenue came from other sources. The breakdown:
- 2009: 100 donors (in addition to the Sandler Foundation) gave a total of $1 million, or 18 percent of revenue
- 2010: 1,300 donors totaling $3.8 million, 39 percent of revenue
- 2011: 2,600 donors gave a total of just over $5 million, or 50 percent of revenue
Related: The Texas Tribune is exceeding its fundraising expectations (Adweek)
