January 27, 2012

NBC New York
Editors would have let the facts get in the way of the most famous tabloid headline in history, “Headless Body in Topless Bar.” Then-New York Post City Editor Dick Belsky explains how the paper confirmed the headless body was found in a topless bar.

I called the cops, but they didn’t know if the place was topless or not. I had someone try the bar, but there was no answer. We reached out for people who lived in the neighborhood, phone listings. Nothing. It was closing in on our deadline now. So I dispatched a young woman reporter named Maralyn Matlick to go to the bar and see first-hand if she could determine whether or not it was topless.

A few minutes before deadline, the reporter called in to say the bar was locked up tight. There were no signs, no advertisements about it being a topless place. I asked her if she could see inside. She said she’d try. She somehow was able to pull herself up and peek into a window of the bar. That’s when she saw it. A sign inside that said: “Topless Dancing.” Matlick was ecstatic. She called me to tell me the news, and just like that, New York City tabloid history was made.

The man guilty of the crime was denied parole this week and previously in 2010. Post Managing Editor Vincent Musetto, who came up with the headline, retired last summer. || Related: Post veterans debate who came up with the headline, how topless bar was verified (Capital New York)

Correction: The original version of this post erroneously added an extra word (“found”) to the famous headline.

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Julie Moos (jmoos@poynter.org) has been Director of Poynter Online and Poynter Publications since 2009. Previously, she was Editor of Poynter Online (2007-2009) and Poynter Publications…
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