CNET | Poynter
The "#SILINSANITY" hashtag on the cover of last week's Sports Illustrated "may not be the first hashtag on the cover of a magazine, but it certainly is one of the first I've noticed," writes Sree Sreenivasan. "More importantly, it inserts SI and its coverage into the thick of one of the most popular topics at the moment." The tag "generated at least 550 tweets from close to 500 accounts with about 1.3 million followers." (Deadspin was slightly less impressed with the move.)

Sreenivasan also predicts that "more people are going to get in trouble for their responses to Lin." Today, Poynter's Roy Peter Clark asked to what degree journalists should be held responsible for double meanings they don't get: "Should you be marked down on your editor’s report card for having a clean mind and a pure heart?" || Related: The New Yorker's "Loading..." cover "captures today's digital experience perfectly." (CNET)