Look for NYT on Pinterest soon, but not a Facebook app

news:rewired
New York Times Social Media Editor Liz Heron said during a talk in London on Friday that the Times will have a presence on Pinterest soon. “Pinterest is one up-and-coming platform, but we’re still figuring out what the community wants there and how we can deliver something new,” she said. The Times hasn’t decided what to do with Facebook apps, so don’t look for one like those launched by The Washington Post and the Guardian. Heron said news outlets should consider the relative strength of each platform, saying Facebook is a “conversational hub” and Google Hangouts are revolutionary. And the key question for news orgs in 2012, she said, is how “they distinguish themselves from all the other voices.” Adam Tinworth has more details from her talk. || Related: Huffington Post’s Mandy Jenkins leaves ‘young person’s job’ of social media editor (Poynter) || Earlier: Pinterest gains 55 percent more users in one month (comScore) | Why it’s time for journalists to pay attention to Pinterest (Poynter) | The New York Times’ 8 steps for holding engaging live chats on Facebook (Poynter)