Controversial video of GOP nominee Mitt Romney talking to donors made its way to “Mother Jones” magazine Monday via Jimmy Carter’s grandson. Here’s the impact, by the numbers.
215,000: Mother Jones magazine circulation
About 2 million: Pageviews for story with Romney 47% video, “double the magazine’s previous 24-hour record,” Mother Jones co-editor Clara Jeffery told The New York Times.
384,000+: Twitter mentions of “47%” and #47percent since the video was released.
$$$: Value to the magazine’s fundraising drive to be determined. Publisher Steve Katz told Nieman Lab, “we did see a spike in donations and subscriptions yesterday, although we’re still interpreting the results and can’t share the dollar amounts at the moment.”
At least two: Suggestions the media doesn’t care whether the video was recorded illegally.
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- Video metrics company Visible Measures compared the “47 Percent” video to Romney ads and Clint Eastwood’s appearance at the Republican National Convention.
Co-editor Monika Bauerlein “encouraged tipsters who might have a similar video of the president to send it her way. ‘These are the revealing moments about the people who run our country,’ ” she told The New York Observer.
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