July 26, 2012

Facebook Developers
Facebook released a new website plugin today that shows readers related articles that their friends have “liked” on the same site. The “recommendations bar” sits at the bottom-right of the browser and expands to show a couple of recommended stories as a reader scrolls through an article.

Facebook already has a “recommendations box,” an embeddable widget, that served a similar function. But the company says the new bar that floats on top of the page is getting three times more clickthroughs than the widget.

Related: Facebook is increasingly partnering with TV news companies (The Daily Beast) | Facebook’s first public earnings report comes out at the end of the day (The Washington Post) | Facebook is working on its own mobile phone for a 2013 launch (Bloomberg)

What the new recommendations bar looks like.

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Jeff Sonderman (jsonderman@poynter.org) is the Digital Media Fellow at The Poynter Institute. He focuses on innovations and strategies for mobile platforms and social media in…
Jeff Sonderman

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