Nielsen Wire
One-third of tablet and smartphone owners in a Nielsen survey said they had downloaded a news app within the past 30 days, and 19 percent had paid for one. The chart below shows survey results for news and other categories.
14 percent of those surveyed had only downloaded free news apps, and 3 percent only downloaded paid apps. Sixteen percent downloaded a combination of paid and free apps. The survey was conducted in September and October, but this portion of the data was just released.
In July, the Project for Excellence in Journalism surveyed tablet owners (no smartphones included), and found only about 11 percent had paid for news directly, but a healthy 77 percent read news through a browser or app at least weekly.
Comments