Ad Age
McPheters & Co. finds at least one "serious shortcoming" in about a third of the 5,000 newspaper and magazine iPad apps it has evaluated for its iMonitor service. "Authentication errors, in which the app fails to recognize existing subscribers, are currently reported for almost half of the publications that offer digital versions free to print subscribers," CEO Rebecca McPheters writes. Broken links, crashes and stalled content downloads also are frequent. The error rates are lower for news apps that don't come from magazine or newspaper brands, she said, suggesting that better quality control and user feedback tools are needed.