Continuing with today's theme of embarrassing media mistakes about restaurants, I offer you this seemingly mundane correction from Canada's Hamilton Spectator:

In the June 16 edition, the name of Hamilton waterfront restaurant Sarcoa was misspelled. The Spectator regrets the error.

No, it's not great for a new restaurant to have its name misspelled in the local paper. But even worse is the mistaken name offered by the paper: Sarcoma. That's a form of cancer. Yeah, worse than just a misspelled name. But very memorable!

Here's the offending article: