March 13, 2012

Post-Gazette | Brian Rossi
A clean, bright, color-coded design for post-gazette.com was tested and honed over months of beta testing and public feedback, and on Tuesday it became official. What did the paper learn from its testing period?

Web designers listened to readers, who asked to see breaking news updates in chronological order. Reader requests for adjustment to type sizes, and easier navigation to classified listings and other PG products, including the PG electronic editions and PG+, the premium sports website, also were incorporated into the new design.

The P-G’s lead designer, Brian Rossi, blogs about the experience.

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Jeff Sonderman (jsonderman@poynter.org) is the Digital Media Fellow at The Poynter Institute. He focuses on innovations and strategies for mobile platforms and social media in…
Jeff Sonderman

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