Last month, Poynter introduced a voluntary program that asks our most frequent readers to donate to the Institute. While we disclosed it at the time, it is worth explaining more completely.

Here's how it works: If you read nine articles a month, on the ninth article, a Press+ box will pop up over that article on Poynter.org and invite you to give at whatever level you choose. Or, you can choose not to give at all. Either way, you can continue reading our website. If you read 15 articles that same month, the box will pop up a second time over the 15th article if you did not already give. Again, you can choose to donate or decline. The box will not pop up again that month no matter how many articles you read. So far this year, 26 percent of our visits have been from people coming to the site between 9 and 201 or more times.

Like other organizations, we believe this request serves equally as a reminder to loyal users that you value our content and as an invitation to support that work financially.

If you have questions or concerns about this program, please feel free to email me and I'll respond as promptly as possible.