Reynolds Journalism Institute
Roger Fidler’s survey of mobile media device users finds that iPad owners are, by far, the most likely to use a mobile device for news consumption. They also spend more time with news on average than those who do not own iPads.
A few other findings:
- iPad users said they spend 6.1 hours per week “keeping up with the news.”
- Younger iPad users, ages 18-34, said they spend 7.3 hours per week “keeping up with the news.”
- 84 percent of iPad users ages 18-34 said they use it for “keeping up with the news”
Related: Half of iPad owners still subscribe to print media (Poynter) | Study: Tablet users more likely to buy magazines, e-books than news, newspapers (Poynter) | New York Post drops iPad Web paywall (NY Convergence) || Earlier: ABC News iPad app changes by time of day (Poynter) | “Huffington” iPad magazine launches (Poynter).
