"[Ben] Smith’s frustration with his blog was in having to cobble together information that was already out there just for the sake of posting it. It was having to follow the Lego instructions after he’d already played with all of the pieces. What Buzzfeed is doing that works (so far; it’s been five days) escapes that: they’re giddily making and passing out the pieces for us to play with – and they’re doing it quickly."