Would publishers rethink their use of Twitter if Rupert Murdoch bought it?
Is it time to re-examine publishers' increasing reliance on third-party tools like Facebook and Twitter?
"These are not just distribution networks, they record the fragments and fingerprints of how your readers and sources interact with what you do. ... If the prospect of Rupert Murdoch buying Twitter makes you rethink your digital strategy, chances are you should be rethinking it already."