January 4, 2012

Is it time to re-examine publishers’ increasing reliance on third-party tools like Facebook and Twitter?

“These are not just distribution networks, they record the fragments and fingerprints of how your readers and sources interact with what you do. … If the prospect of Rupert Murdoch buying Twitter makes you rethink your digital strategy, chances are you should be rethinking it already.”

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Steve Myers was the managing editor of Poynter.org until August 2012, when he became the deputy managing editor and senior staff writer for The Lens,…
Steve Myers

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