WSJ uses Facebook Timeline to tell story of Facebook’s IPO

Tracking FB’s IPO
The Wall Street Journal affords me the opportunity to continue the “meta” discussion started by my colleague Andrew Beaujon on Monday. The Wall Street Journal is using Facebook’s “Timeline” to tell the story of Facebook’s initial public offering. The time line goes back to 2004, though most of the stories are recent. Among the posts are images of front-page stories about Facebook, with links to stories (accessible to non-subscribers). It’s a genuine Facebook experience because in browsing through the time line I encountered the byline of an old coworker I haven’t seen in years: Ryan Dezember, who, it seems, is covering the IPO for the Journal. Hello, Ryan! Friend me on Facebook and we’ll never lose touch again! || Related: WSJ social media editor Brian Aguilar explains why they’re using Facebook timeline for this project (Elana Zak/10,000 Words) | Research shows that people engage with Facebook posts relevant to the brand posting it (Ad Age)