Big sales for Time’s epic health care cover
The New York Times
The issue of Time featuring Steven Brill's 36-page examination of hospital costs "appears to be on course to become [Time's] best-selling cover in nearly two years," Christine Haughney reports.
It was outperformed only by Steve Jobs, Osama bin Laden and special issues of Person of the Year and the royal wedding. It also broke online records, selling 16 times more than an average week for digital single copy sales and digital subscriptions and becoming the most viewed magazine cover article on Time.com.
The issue "sold more than double the typical number of copies," a Time spokesperson told Haughney.