Buyer interested in Advocate, which now sells about 22,000 copies a day in New Orleans
A private buyer is interested in buying the Baton Rouge paper, Timothy Boone reports. Circulation at The Advocate is up since the seven-day-a-week paper made a play for readers of the New Orleans Times-Picayune, which reduced print frequency last year.
The Advocate’s average weekday circulation is about 98,000 and Sunday circulation is about 125,000 — boosted by its recent entry into the New Orleans market. New Orleans accounts for about 22,000 issues daily, said Dean Blanchard, the newspaper’s circulation director.
Boone's article includes some interesting Advocate facts, including that its building is owned by Jimmy Swaggart’s Family Worship Center and that it originally competed with a Whig newspaper.
News of the Advocate's potential sale has begun to reverberate through the Louisiana media ecosystem:
— Karl from Lafayette (@karlschott) January 26, 2013
Previously: Baton Rouge Advocate moving into New Orleans | Giveaways, delivery plans as Baton Rouge Advocate moves to lure Times-Picayune readers | Baton Rouge Advocate says it now has 10,000 subscribers in New Orleans | Times-Picayune says circulation is up since it cut staff, print frequency