BuzzFeed asks potential applicants to make a PB&J

A BuzzFeed job listing for a Support Specialist takes an outside-the-box (or is that outside the breadbag?) approach to gauging applicants’ skills. To apply:

Instead of a cover letter, please send us instructions on how to make a peanut butter and jelly sandwich. Text, images, video… the format for your PB&J tutorial is up to you, as long following your instructions results in a really delicious sandwich.

“Cover letters are often boring and this seemed like a more fun, illuminating way to get a sense of how a job applicant communicates,” Alice DuBois, who is BuzzFeed’s product lead for editorial tools, tells Poynter.