Dallas Morning News to drop paywall Oct. 1
The Dallas Morning News
On Tuesday, The Dallas Morning News' online content "will be accessible to everyone, free of charge," a company press release says. It will also offer a premium service with "enhanced design and navigation, limited advertising, and access to unique subscriber benefits" to print subscribers; nonsubscribers will pay $2.99 a week, the release says.
Eric Celeste reported in August that the paper would lose its paywall.
The new site will be "radically different," Sheryl Jean writes.
Readers of the paid site will see an image-oriented, collage display with far fewer ads (Web pages maintained by third parties also may contain ads). Eventually, more personalization and a loyalty program will be added to the site.
The free site will look just like The News’ current website with advertisements.
“The pay wall solution hasn’t worked,” Jason Dyer, the News' chief marketing officer, told Jean. “The pay wall didn’t create a massive groundswell of [digital] subscribers.”