Damon Kiesow, senior product manager at The Boston Globe, offered insights into important mobile metrics during a recent visit at Poynter. In this video, Kiesow -- a former digital media fellow at Poynter -- explains how to craft a mobile strategy and describes common mistakes newsrooms make when it comes to mobile.

Related: What news organizations can learn from Facebook's remarkable mobile turnaround | 5 reasons mobile will disrupt journalism like the Internet did a decade ago

Related training: A News University Webinar with Kiesow: "Mobile metrics: truth and myths"