On Wednesday morning in New York City’s Herald Square, the National Geographic Channel staged a ’60s-era newsstand with actors wearing ’60s-era costumes buzzing about the big news — John F. Kennedy is dead.
Have you heard the news? We recreated a '60s style news stand for #KillingKennedy: pic.twitter.com/LuuclZQKjd
— Nat Geo Channel (@NatGeoChannel) November 5, 2013
Yep, that’s right. People were talking about newspapers. Excitedly.
On my #commute, saw very impressive marketing campaign for @natgeo's upcoming #killingkennedy #documentary. pic.twitter.com/cQFicLhZ2A
— Jon Sweeney (@sweeneyjon) November 6, 2013
Brilliant guerrilla marketing for #KillingKennedy by @NatGeo on Broadway today pic.twitter.com/1OS2CNxALW
— Calum Cameron (@calumcameron) November 6, 2013
Promo team was in character too. Brilliant… think I'll be tuning in on Nov 10 #KillingKennedy pic.twitter.com/f5zfTJVsTb
— Anmol Sekhri (@AnmolSekhri) November 6, 2013
https://twitter.com/tedmod/status/398107440870596608
https://twitter.com/jocatherine_/status/398107340102447104
The irony that news of the old news spread across Twitter aside, the faux stand serves another modern-day purpose: It’s promoting NatGeo’s “Killing Kennedy,” a movie based on Bill O’Reilly and Martin Dugard’s book of the same name and starring Rob Lowe and Ginnifer Goodwin.
Jeff Jarvis wasn’t charmed.
Worst use of hashtag ever. #KillingKennedy https://t.co/YGx0hOfU0l pic.twitter.com/RojFZX3OSl
— Jeff (Gutenberg Parenthesis) Jarvis (@jeffjarvis) November 6, 2013