Twitter's Nov. 7 initial public offering was not such a big deal in Helena, Mont., data from Outbrain shows. The company looked at where pageviews for stories about the event came from between Oct. 1 and Nov. 6, 2013.

Of the 210 direct market areas Outbrain studied, Helena came in last in terms of interest gauged by pageview. The Bottom 5:

206. Bowling Green, KY
207. Clarksburg-Weston, WV
208. Riverton-Casper, WY
209. Meridian, MS
210. Helena, MT

Other Montana markets were more interested, according to Outbrain: Glendive was No. 90, Butte-Bozeman was No. 113, Missoula came in at 188 and Billings was No. 192.