November 20, 2013

Outbrain

Twitter’s Nov. 7 initial public offering was not such a big deal in Helena, Mont., data from Outbrain shows. The company looked at where pageviews for stories about the event came from between Oct. 1 and Nov. 6, 2013.

Of the 210 direct market areas Outbrain studied, Helena came in last in terms of interest gauged by pageview. The Bottom 5:

206. Bowling Green, KY
207. Clarksburg-Weston, WV
208. Riverton-Casper, WY
209. Meridian, MS
210. Helena, MT

Other Montana markets were more interested, according to Outbrain: Glendive was No. 90, Butte-Bozeman was No. 113, Missoula came in at 188 and Billings was No. 192.

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Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at TBD.com and managing editor of Washington City…
Andrew Beaujon

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