Dan Schawbel, author of "Promote Yourself: The New Rules For Career Success" and  "Me 2.0" and founder of Millennial Branding, talked to Poynter and a live chat audience about what a career brand is—and what it is not—and how journalists in particular can further the brands that make them unique in their newsroom or the marketplace. Strong journalistic brands do for people just what they do for companies, leading to greater reach and opportunity.