September 25, 2013

Pew

15 percent of Americans don’t use the Internet, Pew reports. That’s slightly lower than the percentage of online adults who use Twitter, according to research Pew released in August.

About a third of offline people cited usability concerns. That figure has grown remarkably — “in 2010, for instance, almost half (48%) of non-internet users cited issues of relevance, and only one in five mentioned usability or price-related reasons, respectively,” the report says.

The offline figure is almost a mirror image of 1995, when 14 percent of Americans were online.

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Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at TBD.com and managing editor of Washington City…
Andrew Beaujon

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