The cable channel AXS TV will run HuffPost Live content six hours per day, Brian Stelter reports. The entities “will try to replicate some of the interactivity of the Internet channel by showing online comments on the right side of the television screen, and later by releasing an app that will encourage AXS viewers to comment on what they are watching,” he writes.
Michael Learmonth reports AXS TV owner Mark Cuban “will also bring TV ads to HuffPo Live.” On AXS, HuffPost Live “will get four three-minute ad breaks per hour.”
No money’s changing hands in the transaction, Stelter writes. AXS TV is available in 41 million homes. HuffPost Live “loses money, but it does bring in some revenue through the ads that precede the clips,” he reports.
More HuffPost news: Meet Alex Mizrahi, the author of @HuffPoSpoilers: “People like me get annoyed by their cryptic tweets that don’t tell you anything, or just obvious click bait” (The New York Times) | Huffington Post will launch German edition (The Huffington Post)
In other cable news: Glenn Beck called the CNN newsroom “the Pit of Despair because there are all these people plunking out stories like, ‘I just want to hang myself, I just want to hang myself.'”
