On Tuesday, the first edition of the International New York Times debuted. The day before, the Times’ parent company’s website also got a fresh face.
On nytco.com, you’ll now see changing points of data over images from New York City, Paris and Hong Kong, as well as the company’s printing facility in College Point, Queens.
Some of the data points are static, said Abbe Serphos, executive director of corporate communications, in an e-mail to Poynter, “and some are updated every few minutes via a feed from our R&D team.”
Before 8:30 this morning, information highlighted included: countries with visitors during the past 25 minutes (207); words written in the last 24 hours (190,154); page views from Iceland in the last 10 minutes (20).
“We felt that the homepage should be a dynamic illustration of The New York Times Company today, and we worked with our Research & Development Group on the notion of data points for the page,” Serphos said.
Those do include page views from Iceland. Serphos said that country, as well as several more, are on the rotation. After hitting refresh several times this morning, another finally popped up: Page views from India in the last 10 minutes – 890.
